The Groove Lab

Making a new beverage hasn’t changed in decades. A brand pays a formulation house tens of thousands of dollars up front, then waits months while scientists mix, taste and adjust by hand. Most of those rounds are educated guesses.

Groove started because we wanted an energy drink that didn’t erode our teeth. The slow, expensive way drinks get made became the problem we set out to solve.

An AI research team for beverages. You describe the drink you want: the flavor, the caffeine, the acidity, the ingredients you will and won’t use.

The system will draw on molecular taste data and food-science research to draft candidate formulas, predict how each will taste and how acidic it will be, and narrow them to the few worth making. Only those go to the lab.

Every lab result goes back into the model, so each formula should make the next one faster and more accurate.

Fewer lab rounds, lower upfront cost, and formulas the brand owns. Whether it’s a first drink or a reformulation of one already on shelves, we want the path from idea to a validated formula to be weeks, not months.